Positioning for Startups in the Cloud Native Ecosystem

In this episode, I didn't have a guest — so I talked about positioning and what it means for startups in the cloud native ecosystem.
Here's what I covered in this episode: 

  • What positioning and market segmentation is and is not
  • The specific positioning challenges facing companies in the cloud native ecosystem
  • Why it's important to identify and talk about the types of application your product benefits the most

Thanks for listening, and happy new year!
Positioning for Startups in the Cloud Native Ecosystem
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